A report nobody could act on
Facebook ads, one monthly report, and no way to tell whether a single enrolled family had come from it. Most of the budget was going to the agency, not to reaching parents.
Case studies. More families through the door.
Private schools, Montessori academies and childcare centres
Every school here had the same problem: a website that looked fine, an agency report that looked fine, and classrooms that were not filling. This is what changed when we took over.
Kids ’R’ Kids Blue Valley · verified July to August 2026
Fourteen times as many parents worth calling back, for roughly what they were already spending.
A Kids ’R’ Kids campus that was paying an agency every month and could not point to one enrolled family that came from it. Here is what changed in the first two months.
Every enquiry, from first click to your front desk
Google, Facebook, the website form and the phone all connected to the school’s CRM, so the director could see each family’s name, where they came from, and whether anyone had called them back.
Tours on the calendar, not just leads on a report
A month of real parents, a healthy share already asking about start dates, and tours booked off the back of them. Each one checked against a call recording and the CRM before it counted.
Qualified means a real child, a real start date and a real question about enrollment.
14×
more parents worth calling back, every month
79%
less spent for each of those parents
- Parents worth calling back, per month
- 3.4
- 48
- Cost per qualified parent
- $193.17
- $39.89
- Qualification rate
- 28.6%
- 37%
- Share of your money spent reaching parents
- 18%
- 54%
- What you were paying for
- Paid social only, no UTMs, platform-reported
- Whole funnel, every lead verified to source and CRM
The inherited column is paid social, the only channel with data in that period. Ours is all paid media against all verified qualified parents.
A few of the 300
Over 300 schools set up so far. Here are nine of them.
Different schools, same job: find where a parent stops and fix that first. These are the nine we have permission to name.
Episcopal school 01
Good Shepherd Episcopal School
Thirty-two years of standing and no way to book a tour. A single hero with the form in it, the accreditation moved up beside it, and navigation rebuilt around admissions. Tour bookings, bounce rate and mobile conversion all moved the right way within the quarter.
Tequesta, Florida
Early childhood 02
The Academy ECE
Structured curriculum and play-based learning, and a site that said neither. The rebuild put the whole-child approach in front of the parent instead of three clicks behind an About page.
Website and enquiry flow
Preschool 03
The Children’s Garden
Very little public content to work with. We built the case for the school out of what the staff already do daily, so a parent could tell what the place is like before visiting.
Positioning and content
Montessori 04
Peaceful Valley Montessori Academy
Citizenship, leadership and partnership are the school’s own words. The site now leads with them rather than with a gallery, and the enrollment path runs from the first screen.
Brand and website
Childcare 05
Happy Valley Child’s Kingdom
Full-spectrum care from infancy up, sold to families who need to know about safety first. We reordered the page around what those parents ask on the phone.
Enquiry capture
Montessori 06
Montessori Academy on the Ranch
A year-round early childhood school inside the Endeavor Schools network. Digital presence rebuilt around parent engagement and authentic Montessori programmes.
Rancho Mission Viejo, California
Private school 07
Phoenix Ranch School
A long-established school whose site was doing none of the persuading. Rebuilt around the tour as the single next step.
Website transformation
Montessori 08
Montessori American School
Programme pages rewritten for the parent doing the comparison, with the enquiry route the same on every one of them.
Website transformation
Montessori 09
Mission Montessori School
A clear path from first click to booked tour, and reporting that names which channel brought the family in.
Website transformation
How we count a family
A number is only worth reading if you know where it came from.
Same season, same school, before and after.
We compare like with like. A quiet July next to an open-house September is not a result, and we will not show you one.
Every enquiry checked by a person.
Before a family counts, someone has listened to the call and looked at the CRM. A form fill is not a family.
We name what we did not fix, as well as what we did.
If a result came from something your team did, the write-up says so. If a channel did not work, that is in there too.
Free enrollment audit
Where is marketing making enrollment harder than it should be?
Tell us what is going on. We look at the site, the forms and the tracking, and send back what we find.
Got it, thank you.
We will review your website and what you described, and reply within one business day with what we found. No obligation. You keep the findings either way.
- What it costs
- Nothing
No call to book, no card, no contract.
- How long it takes
- One business day
A person reads your site and what you wrote.
- What you keep
- The findings
Yours to act on, with us or without us.
Lead attribution and qualification sample
Your school, August 1 to 31, 2026
Executive summary
- 94
- Unique Inquiries
Across calls, forms, and GLSA
- 35
- Qualified Leads
Confirmed enrollment intent, 37.2%
- $2,539.69
- Combined Spend
Google Ads + GLSA combined paid media
- 68 CallRail calls reviewed
- 29 website form leads reviewed
- 25 GLSA leads reviewed
- 54 IKS CRM records reviewed
Combined platform spend: Google Ads $681.41 account-wide, GLSA $1,858.28. Platform-reported figures, shown separately from CallRail-confirmed qualified leads.
Lead attribution and qualification sample
Your school, August 1 to 31, 2026
Qualified leads by channel
GLSA and GMB share the same CallRail tracking number this period, so the GMB total is the organic, unbilled calls and GLSA is the billed subset of the same pool.
Lead attribution and qualification sample
Your school, August 1 to 31, 2026
Qualified leads, the full list
-
J. F. Organic Search
Parent inquired about general program information, including part-time availability and tuition costs.
Website form + IKS
-
T. F. Organic Search
Expecting parents inquired about the infant program and requested to be added to the waiting list.
Website form + IKS
-
Caller GLSA
Parent inquired about before-school care.
CallRail + GLSA
-
C. M. Google Ads
Parent inquired about part-time and full-time daycare options.
Website form + IKS
-
Y. Y. Organic Search
Parent followed up after the tour and is actively inquiring about enrollment.
CallRail + IKS
All sources combined, August 1 to 31, 2026.
Lead attribution and qualification sample
Your school, August 1 to 31, 2026
CRM logging gap
1 of 35 qualified leads has no matching IKS CRM record.
Caller (8/3) GLSA
GLSA Charged: before-school care inquiry. No IKS record found.
A billed GLSA lead that never entered the CRM for follow-up, so it was paid for and never called back.