No way in above the fold
Parents couldn’t immediately find how to schedule tours or begin enrollment, and critical information was buried deep within the page structure, forcing endless scrolling.
Good Shepherd Episcopal School · Tequesta, Florida
Thirty-two years of Christian education, with a clear way in for families.
Christian education, early learning through fifth grade, 32+ years in Tequesta
A Christian educational institution serving Tequesta, Florida, for over 32 years. Good Shepherd approached Campus Marketing Group to transform its digital presence and dramatically improve parent engagement through a strategic website redesign.
The parent decision journey
Academic excellence and a spiritual foundation, both at once.
Christian school websites must serve a dual purpose: demonstrating academic excellence while communicating the spiritual foundation that sets faith-based education apart from secular alternatives.
- Interest: A static hero with the tour scheduling form on it, in place of the rotating banner.
- Trust: 32+ years of excellence and accreditation moved to the hero, where a parent sees them first.
- Faith: Proverbs 22:6 featured prominently, and value propositions centred on spiritual development.
- Proof: Christian family testimonials with authentic photography.
- Enrollment: Prominent phone numbers and multiple conversion touchpoints, with a form that progresses logically.
The challenge
A maze of scattered information between families and enrollment.
A generic hero
A rotating banner with no compelling value proposition, failing to communicate the school’s Christian education excellence or provide any immediate pathway for parent engagement.
Overload without hierarchy
Multiple small content blocks created decision paralysis, with no clear path guiding parents through their decision journey and credibility indicators relegated to the footer.
Navigation confusion, and a broken phone experience
Too many menu options without precise parent journey mapping. On smaller screens, a poor responsive design made form completion nearly impossible and important information completely inaccessible.
Our strategic solution
Reimagined around the parent decision journey.
The new information architecture guides parents through a logical progression from initial interest to enrollment commitment, with biblical messaging reinforcing the spiritual mission while appealing to families seeking Christ-centered education.
A static hero, with the tour one click away.
The rotating banner was replaced with a static hero and immediate tour scheduling. 32+ years of excellence and accreditation moved to prominent hero positioning, with prominent phone numbers and multiple conversion touchpoints down the page.
Grade overviews for the research phase.
Academics restructured as the parent research phase, with an overview for each grade from early learning up, and School Life as exploration content including After School and Summer programs. Mission-focused content emphasizes both spiritual and academic growth outcomes.
Authentic testimonials beside the tour form.
Christian family testimonials with authentic photography, and a form with logical field progression, clear expectations and validation. Proverbs 22:6 featured prominently to reinforce the Christian education mission.
Trust signals up from the footer.
Accreditations and memberships brought up from the footer as credibility indicators, and News kept for current family engagement. Annual Fund, Golf Tournament, Annual Gala, Spring Fling, Parent Association, Friends of Good Shepherd and Careers consolidated into one dropdown.
Primary navigation: About, Admissions, Academics, School Life, News, Contact, Parent Login.
Implementation results
Measurable improvements in engagement and enrollment conversions.
40%
Increase in tour booking completion rate through above-the-fold form placement
65%
Reduction in bounce rate via improved visual hierarchy and clear value proposition
120%
Improvement in mobile conversion rate through responsive design optimization
85%
Increase in phone inquiries due to prominent contact information display
The integration of biblical messaging and faith-centered value propositions helped differentiate the school from its secular competitors while appealing directly to families who prioritize spiritual development alongside academic achievement.
Outcome
Repositioned as a premium Christian education option.
Families seeking biblical education can easily navigate the enrollment process, while existing families can access community resources efficiently. The reorganized information architecture eliminates decision paralysis while maintaining full functionality.
Other case studies
Different schools, same job.
Free enrollment audit
Where is marketing making enrollment harder than it should be?
Tell us what is going on. We look at the site, the forms and the tracking, and send back what we find.
Got it, thank you.
We will review your website and what you described, and reply within one business day with what we found. No obligation. You keep the findings either way.
- What it costs
- Nothing
No call to book, no card, no contract.
- How long it takes
- One business day
A person reads your site and what you wrote.
- What you keep
- The findings
Yours to act on, with us or without us.
Lead attribution and qualification sample
Your school, August 1 to 31, 2026
Executive summary
- 94
- Unique Inquiries
Across calls, forms, and GLSA
- 35
- Qualified Leads
Confirmed enrollment intent, 37.2%
- $2,539.69
- Combined Spend
Google Ads + GLSA combined paid media
- 68 CallRail calls reviewed
- 29 website form leads reviewed
- 25 GLSA leads reviewed
- 54 IKS CRM records reviewed
Combined platform spend: Google Ads $681.41 account-wide, GLSA $1,858.28. Platform-reported figures, shown separately from CallRail-confirmed qualified leads.
Lead attribution and qualification sample
Your school, August 1 to 31, 2026
Qualified leads by channel
GLSA and GMB share the same CallRail tracking number this period, so the GMB total is the organic, unbilled calls and GLSA is the billed subset of the same pool.
Lead attribution and qualification sample
Your school, August 1 to 31, 2026
Qualified leads, the full list
-
J. F. Organic Search
Parent inquired about general program information, including part-time availability and tuition costs.
Website form + IKS
-
T. F. Organic Search
Expecting parents inquired about the infant program and requested to be added to the waiting list.
Website form + IKS
-
Caller GLSA
Parent inquired about before-school care.
CallRail + GLSA
-
C. M. Google Ads
Parent inquired about part-time and full-time daycare options.
Website form + IKS
-
Y. Y. Organic Search
Parent followed up after the tour and is actively inquiring about enrollment.
CallRail + IKS
All sources combined, August 1 to 31, 2026.
Lead attribution and qualification sample
Your school, August 1 to 31, 2026
CRM logging gap
1 of 35 qualified leads has no matching IKS CRM record.
Caller (8/3) GLSA
GLSA Charged: before-school care inquiry. No IKS record found.
A billed GLSA lead that never entered the CRM for follow-up, so it was paid for and never called back.