Integrations

Connect every system. Trust every report.

Your website is only as useful as the systems it feeds. We connect your forms, scheduling, CRM, analytics and review tools, so every enquiry is captured, routed and measured from first click to enrollment.

  1. Website form
  2. Scheduler
  3. CRM
  4. Reporting
Start a free enrollment audit

Your website is only as powerful as the systems it feeds. We build integrations that connect your forms, scheduling, CRM, analytics, and reputation tools so every inquiry is captured, routed, and measurable from first click to enrollment.

Every qualified family matters. When your systems are disconnected, leads get lost in the gaps between your website, your scheduler, and your CRM. We eliminate those gaps so your team can respond faster, report accurately, and convert more inquiries into enrolled students.

CRM and enrollment integrations

Into the systems your admissions team already uses.

We connect inquiry and tour flows directly into the systems your admissions and enrollment teams already use, with clean field mapping, consistent lead creation, and attribution preserved.

ChildcareCRM

Full custom integration with scheduler and CRM. We connect inquiry and tour flows directly into ChildCareCRM with clean field mapping and consistent lead creation or updates, so your team can respond faster and track what is driving enrollment.

Typical outcomes

  • Leads are created or updated automatically with standardized fields
  • Location-aware routing by campus, program, or territory
  • Tour intent captured consistently across web and scheduling flows
  • Attribution preserved so leadership sees which channels perform, not just which ones get clicks
Procare

We integrate website inquiries and tour requests into Procare so enrollment teams have the right details immediately, without manual re-entry and without missing context.

Typical outcomes

  • Cleaner lead capture and fewer routing errors
  • Faster follow-up and higher contact rates
  • Consistent campus-level reporting across multiple locations
Salesforce

We push web inquiries into Salesforce with field mapping that matches your object structure and routing that supports multi-campus operations and governance.

Typical outcomes

  • Structured lead creation with required fields handled correctly
  • Routing rules aligned to region, campus, or program
  • Reporting that supports leadership-level forecasting and attribution
HubSpot

We connect inquiries into HubSpot so marketing automation and sales pipeline visibility stay aligned across your marketing and admissions teams.

Typical outcomes

  • Lifecycle stage and pipeline alignment
  • Attribution fields preserved to support campaign-level decisions
  • Cleaner reporting across marketing and admissions activity
Zoho CRM

We connect web leads to Zoho CRM with custom field mapping, tagging, and routing so the system reflects how your team actually works.

Typical outcomes

  • Custom field mapping tailored to your workflow
  • Lead tagging and routing by campus or program
  • Consistent data that supports team-level reporting
Microsoft Dynamics 365

We integrate lead capture and attribution into Dynamics 365 using supported API patterns and a structured approach that supports compliance and scalability.

Typical outcomes

  • Compliant integration using supported API patterns
  • Scalable field and routing architecture
  • Attribution and lead context preserved end-to-end
Blackbaud

If your Blackbaud environment supports API access or an approved integration method, we can connect inquiry and lead flow so reporting and routing stay intact across systems.

Typical outcomes

  • Inquiry and lead data routed without manual re-entry
  • Consistent reporting across Blackbaud and your web stack

Any CRM or enrollment platform with an API.

If your system supports APIs, webhooks, or a reliable connector path, we can integrate it.

Connector paths we support

  • REST APIs and webhook endpoints
  • Zapier, Make, and middleware platforms
  • Secure form post endpoints and structured imports

Scheduling and tour booking integrations

A booked tour is a lead record, not just a calendar event.

A booked tour should create a CRM record with full attribution, not just a calendar event. We connect your scheduling tool to your enrollment stack so every tour is visible, measurable, and followed up on.

Calendly

We connect booked tours to your CRM so the outcome is not just a calendar event, but a lead record with full context and attribution attached. Every booking becomes a measurable step in your enrollment funnel.

OnceHub, Acuity, SimplyBook and more

If your scheduler exposes bookings via API or webhooks, we map tours into your CRM and reporting stack so scheduling supports the enrollment funnel instead of operating as a separate island.

Custom schedulers

If you have a proprietary scheduler or need one built to match your operational logic, we can create a custom scheduling workflow and connect it to your CRM and analytics so nothing falls through the cracks.

Reputation integrations

Reviews, reported by location.

We connect your review and reputation platforms into your reporting stack so sentiment trends are visible by location and easy to act on, without manual monitoring.

Listen360 and Review360

We connect Listen360 and Review360 into your reporting stack so reputation trends are visible by location and easy to act on.

Typical outcomes

  • Location-level visibility into sentiment and reputation trends
  • Reporting that makes performance gaps obvious without manual digging
  • Cleaner workflows that reduce response delays and missed follow-ups

Other review platforms we integrate

  • Birdeye
  • Podium
  • Reputation.com
  • ReviewTrackers
  • GatherUp

Why reputation integration matters

  1. Families read reviews before they fill out an inquiry form. Reputation is a conversion lever, not just a vanity metric.

  2. Location-level visibility means you can identify underperforming campuses before they affect enrollment.

  3. Integrated reporting surfaces patterns across platforms in one view, so leadership can act instead of compile.

  4. Faster response workflows improve review volume and average rating over time, a compounding enrollment advantage.

Marketing and analytics integrations

Every campaign tied back to leads, tours, and enrollments.

Tracking is only useful when it reflects real enrollment outcomes. We implement analytics and ad tracking that ties every campaign back to leads, tours, and enrollments.

Google Analytics 4

GA4 is only as useful as the events and structure behind it. We implement tracking aligned to your enrollment funnel so reporting reflects real outcomes, not just pageviews.

Events we track

  • Inquiry submissions
  • Tour requests
  • Click-to-call
  • High-intent engagement
  • Campus selection
Google Tag Manager

We build maintainable tracking architecture in GTM so events are structured, consistent, and easy to expand as your organization grows beyond its current footprint.

Typical outcomes

  • Structured events
  • Cross-campus consistency
  • Scalable architecture
Google Ads

We implement conversion tracking that supports real optimization and clean reporting, including lead and call conversions and enhanced conversion support when appropriate.

Typical outcomes

  • Lead conversions
  • Call conversions
  • Enhanced conversions
Meta

We support conversion tracking patterns that strengthen signal quality and reporting consistency so campaigns can optimize on dependable data.

Typical outcomes

  • Signal quality
  • Reporting consistency
  • Campaign optimization
Server-side tracking

For organizations that want stronger measurement reliability, we implement server-side tracking using a GTM server container approach. This reduces data loss, improves debugging visibility, and creates a more dependable attribution foundation.

Typical outcomes

  • Reduced data loss
  • Improved debugging
  • Dependable attribution

Tracking and ads

Tracking that counts enrollment, not pageviews.

We set up tracking around your enrollment funnel and tie every campaign back to enquiries, tours and enrollments.

  • Enquiry submitted
  • Tour requested
  • Click to call
  • Campus selected

Tags fire in the visitor’s browser and go straight to each platform. Some never arrive, and each platform ends up with a different count.

Custom integrations and reporting

Reporting built for multi-campus decisions.

Default reporting tools aren’t built for multi-campus enrollment organizations. We build reporting that aligns with how your leadership actually makes decisions.

Executive analytics dashboards

We build custom dashboards that consolidate performance into one view your team can use without interpretation gymnastics. All the signal, none of the noise.

Dashboard views commonly include

  • Lead volume and conversion trends
  • Location-level performance across campuses
  • Period-over-period comparisons
  • Channel and campaign performance
  • SEO visibility and landing page performance
  • Operational signals that help prioritize what to fix next

Custom GA4 reports

Default GA4 reporting isn’t built for childcare organizations managing multiple campuses and complex funnel steps. We create custom reporting aligned with how leadership makes enrollment decisions.

Typical reports include

  • Campus performance reporting
  • Funnel-stage reporting (inquiry to tour to next step)
  • Channel and campaign reporting tied to lead outcomes
  • Custom parameter reporting where location, program, or intent needs to be visible

What this solves

The gaps between your systems are costing you qualified enrollments.

These are the issues we eliminate.

  1. Leads that never route cleanly into your CRM after submitting a web form

  2. Tours booked with no CRM visibility or attribution attached to the booking

  3. Duplicate, missing, or unreliable conversion signals distorting your ad optimization

  4. Multi-location reporting that cannot be trusted at the campus level

  5. Manual data entry that slows response time and lowers conversion rates

  6. Attribution gaps that hide which channels are actually driving enrollment

How we work

Built correctly and validated before it touches live enrollment data.

A structured, three-phase approach that ensures every integration is built correctly and validated before it touches live enrollment data.

  1. 01

    Map

    We map your journey from first click to inquiry to tour and identify every point where data is being lost, delayed, or distorted before we write a single line of integration code.

  2. 02

    Build and connect

    We implement the integration layer between your website, scheduler, CRM, advertising platforms, analytics tools, and reputation systems, building to your exact field structure and routing logic.

  3. 03

    Validate and launch

    We QA end-to-end lead delivery, confirm reporting visibility, and verify attribution integrity at every stage so you can scale your enrollment marketing with confidence.

Ready to connect the full journey?

If you want enrollment systems that work together cleanly and reporting you can actually trust, we’ll map the fastest path to a fully integrated stack.

Start a free enrollment audit

Free enrollment audit

Where is marketing making enrollment harder than it should be?

Tell us what is going on. We look at the site, the forms and the tracking, and send back what we find.

What it costs
Nothing

No call to book, no card, no contract.

How long it takes
One business day

A person reads your site and what you wrote.

What you keep
The findings

Yours to act on, with us or without us.

Lead attribution and qualification sample

Your school, August 1 to 31, 2026

Executive summary

94
Unique Inquiries

Across calls, forms, and GLSA

35
Qualified Leads

Confirmed enrollment intent, 37.2%

$2,539.69
Combined Spend

Google Ads + GLSA combined paid media

  • 68 CallRail calls reviewed
  • 29 website form leads reviewed
  • 25 GLSA leads reviewed
  • 54 IKS CRM records reviewed

Combined platform spend: Google Ads $681.41 account-wide, GLSA $1,858.28. Platform-reported figures, shown separately from CallRail-confirmed qualified leads.

Lead attribution and qualification sample

Your school, August 1 to 31, 2026

Qualified leads by channel

  • Google Business Profile 11
  • Organic search 7
  • GLSA 6
  • Direct 6
  • Google Ads 3
  • Facebook 1
  • Unknown, untagged 1

GLSA and GMB share the same CallRail tracking number this period, so the GMB total is the organic, unbilled calls and GLSA is the billed subset of the same pool.

Lead attribution and qualification sample

Your school, August 1 to 31, 2026

Qualified leads, the full list

  • J. F. Organic Search

    Parent inquired about general program information, including part-time availability and tuition costs.

    Website form + IKS

  • T. F. Organic Search

    Expecting parents inquired about the infant program and requested to be added to the waiting list.

    Website form + IKS

  • Caller GLSA

    Parent inquired about before-school care.

    CallRail + GLSA

  • C. M. Google Ads

    Parent inquired about part-time and full-time daycare options.

    Website form + IKS

  • Y. Y. Organic Search

    Parent followed up after the tour and is actively inquiring about enrollment.

    CallRail + IKS

All sources combined, August 1 to 31, 2026.

Lead attribution and qualification sample

Your school, August 1 to 31, 2026

CRM logging gap

1 of 35 qualified leads has no matching IKS CRM record.

Caller (8/3) GLSA

GLSA Charged: before-school care inquiry. No IKS record found.

A billed GLSA lead that never entered the CRM for follow-up, so it was paid for and never called back.