Private school · Simi Valley, CA
Child Care Success Summit October 7-10, 2026
Loews Arlington Hotel · 888 Nolan Ryan Expressway, Arlington, TX 76011
We're speaking at the Summit. Come hear the talk, then come find us at booth 72.
We Fill Classrooms
72 our booth
7-10 October 2026
TX Loews Arlington Hotel
Client stories
Kids ’R’ Kids, in their own words.
Sydney Vinson, Director of Digital Media and Marketing, Kids ’R’ Kids International, Inc.
“The customer service has been fantastic.”
Recognition
If any of this sounds familiar, it is costing you enrolled families.
Select everything that sounds like your school. It travels straight into the audit at the bottom of this page, so you won't retype a word of it.
The difference
Most agencies sell channels. We sell enrollment.
You pay for Google Ads. You pay again for Facebook. Again for SEO, reputation, hosting. Every one of them can do their job while enrollment stays flat.
- Whatever is blocking enrollment this monthincluded
- Every lead reviewed by a personincluded
- Year-long contractnone
A typical school's month
Google Ads management invoice 1
Facebook & social invoice 2
SEO retainer invoice 3
Reputation & reviews invoice 4
Website & hosting invoice 5
Enrolled familiesnobody's line item
The same month, with us
Ads, site, forms, tracking, SEO, reviews, tour flow one team
Whatever is blocking enrollment this month included
Every lead reviewed by a person included
Year-long contract none
Enrolled familiesthe only number
No channel is billed separately, so no channel gets defended.
The proof
Everyone counts leads. We count real parents.
129
Unique parent inquiries
One month at KRK Blue Valley. Every inquiry that arrived, form fills and tracked calls alike, before anyone decided what counted.
Verified against call transcripts, CRM status and UTM data. Platform-reported conversions are never counted as leads.
What verification changes
Ask your agency to read you three of last month's leads.
Question 1
What did the parent actually ask for?
Not "an enquiry". The thing they said on the call.
Question 2
Where did they come from?
The search, the click, the number they rang. Named, not guessed.
Question 3
What happened next?
Matched against your own records, so you can check it.
Lead record
- What they asked about
- A place in the threes room, starting August.
- How they found you
- Searched for a Montessori preschool nearby, clicked the ad.
- What happened next
- Toured the following Tuesday.
One of thirty-five, and every one of them reads like this.
If they cannot answer that on the spot, they do not know what they are selling you.
Knowing is the job. Ask us and we will show you your own last month, lead by lead.
The usual agency model
Three ways schools pay before seeing results
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Problem 1
The setup fee
Can charge you twice for the same work.
Same work. Two invoices.
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Problem 2
The 90 day ramp
Three months of fees with no promise.
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Problem 3
The annual contract
Protects the agency, not the school.
Long contracts protect the agency, not the results.
Our guarantee
Five qualified leads in 60 days, or you don't pay.
Not five clicks. Not five form fills. Five real parents of children your school serves, each one reviewed by a person before it ever reaches you.
- No setup fee.
- No ramp.
- No annual contract.
Your first 60 days
5 of 5 qualified parents
What counts
A new inquiry from a parent or guardian of a child in an age range your school serves, in your area, who wants to enroll, tour, or check availability.
What never counts
Spam. Vendors. Job applicants. Current families. Duplicates. Most agencies count any call as a lead. We don't.
Who decides
A person reviews every call. If you think a lead shouldn't count, raise it within seven days. The recording is the record.
Why we watch the whole funnel
Leads aren't enrollment.
At one location an assistant director had quietly stopped scheduling tours for several weeks. The leads were arriving the whole time. Nobody was booking them.
First response time
How fast a new family actually gets a call back.
Tours booked
Whether inquiries are becoming visits, the number that precedes enrollment.
Calls answered, missed, disputed
Every one, with the recording attached.
We don't only run the marketing. We built the tool that proves it.
Performance intelligence built for school franchises, turning your website data into plain-English answers your whole team can act on.
At most schools none of these numbers exist. Getting them live is the first thing we do.
Numbers shown are the verified July figures from KRK Blue Valley.
01 Overview
What to do next, ranked by what it is worth, with the numbers underneath.
02 Ads
Spend, conversions and cost per lead per campaign, with phone calls and form fills split out.
03 Search and SEO
Organic clicks, the queries families actually search, and the site fixes behind them.
04 AI visibility
Whether the tools parents now ask are naming your school at all.
05 Reports
One plain-English email a month: what happened, what was fixed, no jargon.
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01 Overview
-
02 Ads
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03 Search and SEO
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04 AI visibility
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05 Reports
The work
Show the school. Show the system. Show the result.
Early childhood · Rancho Mission Viejo, CA
Montessori Academy on the Ranch
Montessori · San Francisco, CA
Mission Montessori School
Free enrollment audit
Where is marketing making enrollment harder than it should be?
Tell us what is going on. We look at the site, the forms and the tracking, and send back what we find.
Got it, thank you.
We will review your website and what you described, and reply within one business day with what we found. No obligation. You keep the findings either way.
- What it costs
- Nothing
No call to book, no card, no contract.
- How long it takes
- One business day
A person reads your site and what you wrote.
- What you keep
- The findings
Yours to act on, with us or without us.
Lead attribution and qualification sample
Your school, August 1 to 31, 2026
Executive summary
- 94
- Unique Inquiries
Across calls, forms, and GLSA
- 35
- Qualified Leads
Confirmed enrollment intent, 37.2%
- $2,539.69
- Combined Spend
Google Ads + GLSA combined paid media
- 68 CallRail calls reviewed
- 29 website form leads reviewed
- 25 GLSA leads reviewed
- 54 IKS CRM records reviewed
Combined platform spend: Google Ads $681.41 account-wide, GLSA $1,858.28. Platform-reported figures, shown separately from CallRail-confirmed qualified leads.
Lead attribution and qualification sample
Your school, August 1 to 31, 2026
Qualified leads by channel
GLSA and GMB share the same CallRail tracking number this period, so the GMB total is the organic, unbilled calls and GLSA is the billed subset of the same pool.
Lead attribution and qualification sample
Your school, August 1 to 31, 2026
Qualified leads, the full list
-
J. F. Organic Search
Parent inquired about general program information, including part-time availability and tuition costs.
Website form + IKS
-
T. F. Organic Search
Expecting parents inquired about the infant program and requested to be added to the waiting list.
Website form + IKS
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Caller GLSA
Parent inquired about before-school care.
CallRail + GLSA
-
C. M. Google Ads
Parent inquired about part-time and full-time daycare options.
Website form + IKS
-
Y. Y. Organic Search
Parent followed up after the tour and is actively inquiring about enrollment.
CallRail + IKS
All sources combined, August 1 to 31, 2026.
Lead attribution and qualification sample
Your school, August 1 to 31, 2026
CRM logging gap
1 of 35 qualified leads has no matching IKS CRM record.
Caller (8/3) GLSA
GLSA Charged: before-school care inquiry. No IKS record found.
A billed GLSA lead that never entered the CRM for follow-up, so it was paid for and never called back.