Your schools
Every school you run on one screen: who is on track, who needs a look this week, and which data connection is down. Schools are never blended.
You invested in marketing. Now know exactly if it’s working.
School Tracker AI is the only performance intelligence platform built exclusively for private school franchises, turning your website data into plain-English answers your whole team can act on.
- $14M+ Real school ad spend
- 50+ Top private school brands
- A/B tested Every campaign, every channel
- Journey tracked End-to-end customer journey
- CRM integrated Seamless CRM connection
- Full attribution First touch to enrollment
The gap every school owner feels
Your agency sends reports. But can you answer these questions?
If the answer to any of those is “I’m not sure”, that’s the gap School Tracker AI closes.
Getting found on Google: slipping
14,820
sessions, up 21%
Fewer parents are finding this school on Google right now. This period is on pace to be the slowest this year. Ads are still bringing steady leads.
Answers from the product prototype, with sample data for a demo school.
The gap every school owner feels
Your agency sends reports. But can you answer these questions?
Answers from the product prototype, with sample data for a demo school.
-
Why did my website traffic change last month?
Getting found on Google: slipping
14,820
sessions, up 21%
Fewer parents are finding this school on Google right now. This period is on pace to be the slowest this year. Ads are still bringing steady leads.
-
Are families actually finding my school in search?
Average position 6.8
1,038
organic clicks, down 21%
Brand queries still rank in the top 2 and bring most clicks. The drop is in non-brand queries.
-
Which pages are driving tour requests, and which aren’t?
Quick win
38%
abandon the tour form at step 2
Tour request form drop off at step 2, on the phone number field. Making it optional could recover about 18 leads a month.
-
What’s the one thing I should fix right now?
Website fix
01
biggest impact, a 30 minute dev task
Fix the homepage title tag, it is missing the primary keyword. Most likely cause of the click drop.
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How do I rank against other schools in my area?
Better than most
$30.10
cost per lead, typical is $41.00
Compared with 11 other schools in the network over the selected period. Other schools stay anonymous.
-
Is my paid advertising actually generating enrollment leads?
Google Ads: connected
96
conversions from Google Ads, $27.50 each
Phone calls convert at $31 a call, the best value. The conversion drop is concentrated in form fills.
-
Which ad, keyword, or page actually drove that tour request?
Best value
Brand search
198 clicks, 11 conversions, $37 a lead
Brand search is the bright spot at $37 per lead; protect its budget. Performance Max spent $1,940 for 2 conversions before the Aug 2 pause.
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When a family enrolls, do you know the very first thing that brought them to you?
First-touch attribution
First touch
to closed-won, on every lead
What they searched, what page they landed on, how long they considered, and what finally converted them into a touring, then enrolled, family.
If the answer to any of those is “I’m not sure”, that’s the gap School Tracker AI closes.
Introducing School Tracker AI
Your school’s data. Decoded by AI. Delivered every month.
School Tracker AI connects to your school’s website data: traffic, search rankings, user behavior, and conversion paths. It runs it through AI analysis trained on over $14 million in private school marketing spend. What comes back isn’t a spreadsheet. It’s a clear, actionable dashboard your admissions director, marketing coordinator, and ownership team can all understand and use.
No agency translator required.
The product
Six screens, one school at a time.
Each school’s data stays its own. Every number on every screen reports one school, and schools are never blended.
Overview
This period at a glance, a verdict in plain English, and what to do next: the four fixes worth the time, biggest impact first.
Ads
Spend, conversions, cost per lead and click-through per campaign, phone calls and form fills split out, and the flags that say what to pause and what to protect.
Search and SEO
Organic clicks, the queries families actually search and where you rank on each, with the site audit and the fixes behind the numbers.
AI visibility
How ChatGPT, Gemini and Claude answer when parents ask about schools in your area, prompt by prompt, and three ways to show up more.
Reports
One email a month to the owner: what happened and what was fixed, no jargon, built from that month’s data and nothing else.
What’s inside
What’s inside every dashboard.
Overview Dashboard
A real-time snapshot of your school’s digital health: sessions, search visibility, traffic sources, and enrollment funnel performance in one view.
AI Insights
Five prioritized intelligence cards generated from your actual data each month, flagging critical opportunities, quick wins, and conversion gaps with one concrete action each.
AI Live Q&A
Ask any question about your school’s performance and receive an instant, data-backed answer, with supporting charts generated from your real numbers.
Search Console Intelligence
See exactly which keywords families are using to find your school, where you rank, and which search opportunities you’re leaving on the table.
SEO and UX Audit
A monthly automated audit of your school’s website, surfacing technical issues, content gaps, and user experience friction that costs you tours.
Traffic Source Breakdown
Understand precisely where your families come from, organic search, paid ads, referrals, and direct, so every marketing dollar is accountable.
Monthly AI Report
A plain-English digest delivered to your inbox automatically each month, your top five insights and one recommended action, no login required.
The feature most platforms can’t touch
Follow every family from first click to enrolled.
Most dashboards show you traffic. School Tracker AI shows you the complete enrollment journey, from the exact first touchpoint that brought a family to your school, through every interaction, all the way to closed-won enrollment.
- The first touch: The exact first touchpoint that brought the family to your school.
- What they searched: The keyword, the ad or the page, on record from the first click.
- Where they landed: The page they arrived on, and how long they considered.
- The tour: What finally converted them into a touring family.
- Enrolled: Closed-won, with the whole history attached to the lead.
The record shown is a sample family, not a real lead.
This is called First-Touch Attribution. It changes everything about how you make marketing decisions.
We set up and manage the full technical infrastructure that makes this possible: Google Tag Manager, server-side tracking, and custom attribution models built specifically for your school’s enrollment funnel. Your CRM connects directly, so every lead has a complete history: what they searched, what page they landed on, how long they considered, and what finally converted them into a touring, then enrolled, family.
Full CRM integration
We connect directly to your school’s CRM: ChildCare CRM, Procare, Blackbaud, or your proprietary system, so lead data and marketing data live in one place.
Server-side GTM setup
We build and manage your complete Google Tag Manager implementation, including server-side tracking for accurate, privacy-compliant data that browser-based tools miss entirely.
First-touch to closed-won
See which campaigns, keywords, pages, and channels actually produced enrolled families, not just clicks or inquiries. Know your real cost per enrollment, not your cost per lead.
Built on real data. Not theory.
Every click, every lead, every enrollment tracked.
$14M+
Real school ad spend
50+
Top school brands
100%
Private school focus
Campus Marketing Group has managed over $14 million in digital ad spend for more than 50 of the top private school and early childhood education brands in the country. School Tracker AI was built from that body of work, incorporating the A/B testing, customer journey research, enrollment funnel analysis, and first-touch attribution modeling we’ve conducted across franchises, independent schools, and multi-location networks.
It is the only platform of its kind built from the inside out, by people who have run school marketing at scale.
Join the waitlist
Ready to know exactly what’s working?
Schedule a 20-minute discovery call and we’ll show you a live School Tracker AI dashboard built with your school’s actual data, before you pay a dollar.
561-782-4583
You’re on the list.
We’ll be in touch to set up your dashboard. Setup takes less than 48 hours once we start.