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About Campus Marketing Group
Fifteen years running the websites, CRMs and phone systems for schools like yours. That is where we learned what actually fills a classroom.
A school day
7:30am Drop-off
The car line is the most-read page a school has. Parents talk to each other before they ever talk to an advert.
9:10am The office opens
The phone rings between the first bell and the second. Whoever picks it up is the school’s marketing department that morning.
11:00am A family tours
They walk the hallway once. What they remember is who met them at the door and whether anyone knew their child’s name.
3:15pm Pick-up
The busiest ten minutes of the day, and the only ones nobody measures.
6:30pm The office closes
This is when most parents start looking. The website is the only member of staff still working.
9:40pm Tomorrow’s families
A parent fills in a form from the sofa. By morning it is either a phone call or a name nobody remembers.
Why we exist
What we believe
A lead is a parent, or it is not a lead.
Every number we report can be opened.
No channel is billed separately, so no channel gets defended.
What is already working stays.
A person reads every enquiry before it counts.
You keep what we find, whether you hire us or not.
Part of Bright Group
One of the most successful marketing agencies for schools, powered by some of the brightest minds and a cutting-edge approach. Here’s why: All of it Bright Group, 600+ clients across it.
Who is behind it
Judd Dunagan
Founder
A builder and operator with over 30 years in the trenches. He grew Bright Vessel into a group serving 600+ clients and shipped a suite of production platforms, School Tracker AI among them. His strength is turning hard technical problems into systems that actually run.
Romina Bocon
Director of Web Services
Owns the technical delivery of every website we build and maintain, from scoping through launch, and coordinates the developers, QA and support behind it. She has spent years in educational technology, which is why a school's requirements reach her team as a workable plan and not a wish list.
Thomas Soto
Creative Director
Sets the brand strategy and visual direction for every school we serve and signs off on every creative asset before it ships. He designs the homepage and landing page concepts in Figma, then leads the quality pass that checks the built site against them.
Mihai Domocos
System Administrator
Runs the infrastructure behind our school sites: AWS server operations, security protocols, monitoring and maintenance. He is also our lead engineer on operations dashboards, and the one who caught a counterfeit plugin stealing credentials before it reached a client.
Liam Dunagan
Partnership Manager
The first person a school talks to at Campus Marketing Group. He works with private, independent and Christian K-12 schools to understand their enrollment goals, scope the right engagement and bring the team in from day one.
Camila Jones
Marketing and Executive Assistant
Supports the founder and the wider team across Bright Vessel, Bright Commerce and Bright Group: booking and preparing meetings, following up after trade shows and events, keeping outreach records current, and running quality checks on campaigns, landing pages and published content. Bilingual in Spanish and English, with a background in partnerships and client relations in Buenos Aires, New York and California.
Constanza Paredes
Performance Marketing Manager
More than ten years in performance and growth marketing across Argentina, Chile, Puerto Rico and Venezuela, and Google Ads certified in Search, Display, Shopping, Video and Apps. She plans, runs and optimizes paid search and paid social for our schools, manages their social calendars, and reports on what the spend actually produced.
Grace Beroes
Web Services Coordinator
Runs the day-to-day of the web services team under the Director of Web Services: setting up projects, sprints and tasks, assigning developers and holding due dates, coordinating QA rounds and punch lists before a launch, and keeping clients informed through it. A Liberal Studies graduate of Universidad Metropolitana with an operations and executive support background.
Mario Rocha
WordPress Engineer
WordPress specialist responsible for core maintenance, security updates and performance across a network of more than 50 school websites. He wrote the configuration and launch standards the whole network runs on, so every new site goes live the same reliable way.
Nahuel Clotet
Senior Developer
Leads back-end development on our custom builds, from quote and enrollment tooling to server-side tracking that keeps a school's analytics accurate as browser privacy rules tighten. Development lead on the platforms behind School Tracker AI.
Alvaro Matos
Graphic Designer
Produces the graphic design behind a school's marketing: ad creative, social graphics, promotional materials and the visual assets that keep a brand consistent across every channel and campaign.
Kleinmann Aponte
Software Engineer
Senior engineer specializing in custom WordPress plugin architecture and API development. He leads the build of the plugins and third-party integrations that move enrollment, payment and program data between a school's systems without anyone re-keying it.
Daniel Aponte
Product Support and QA
Quality assurance specialist and product support engineer. Every custom plugin and integration goes through his testing protocols before it ships, and he provides the ongoing technical support for the solutions once schools are running on them.
Alfredo Jr Liwanag
Content Manager
Manages the content and data operations behind our school accounts: publishing pages and posts, keeping location and program data accurate across sites, and coordinating deliverables so campaigns launch complete and on time.
Your school
Tell us about your school’s day. We will tell you where it is leaking.
