What families feel at the door
The school’s identity sits at the intersection of high achievement and genuine enjoyment, and the website needed to communicate both.
Cranium Academy · Orlando, Florida
Academically exceptional and genuinely fun, on screen too.
Private school, 12 months through middle school, two campuses
Cranium Academy is built around the belief that every child deserves an education that is both academically exceptional and genuinely fun. Founded in Orlando, Florida, with two campuses serving the Winter Garden/Windermere and East Orlando/Lake Nona communities, the school has grown from a small critical thinking program into a full preschool through middle school private school experience, driven entirely by the vision of founders who were dissatisfied with the status quo in early education.
Programs and educational philosophy
A layered suite of programs that grow with each child.
Their approach blends advanced academics with creativity and exploration, drawing from Montessori principles, traditional methods, and play-based learning to create something wholly their own.
- Toddlers and preschool: A nurturing foundation in early literacy, social development and hands-on exploration.
- Cranium Explorers: Montessori-style critical thinking lessons across the four scientific domains, the vocabulary of inquiry from an early age.
- CAPS: The flagship private school program: continuous assessment and an individualized path in reading and math for every child.
- Art, music and writing: An art curriculum built with Crayola, music from rhythm to world traditions, and writing through to full compositions and cursive.
- Middle school: After-school programs and themed summer camps keep children engaged through every season.
Digital presence
Energetic, welcoming, and academically serious without feeling rigid.
Each stage, addressed distinctly
Parents considering a private school for a toddler need different information than those evaluating an elementary or middle school placement. The site walks families through what their child will learn, how progress is tracked, and what the daily experience actually looks like.
Warmth and momentum
The “clubhouse” feel of the physical campuses, the energy of the classrooms, and the relationship between teachers and students, in photography and layout rather than a sterile academic environment.
Direct, low-friction calls to action
Tour scheduling front and center, since in-person visits are central to enrollment, and VPK availability and enrollment windows highlighted, since limited spots create genuine urgency.
Reflecting innovation in design and UX
Two campuses, their own identities, one brand.
The architecture is flexible enough for both campus locations to maintain their own identities while operating under a unified brand, allowing the school to update enrollment information, camp schedules, and program details without disrupting the overall experience.
Learning comes to life, the tour form in the hero.
Tour scheduling front and center, with a campus picker and both campuses’ phone numbers in the header, and the school’s 96% kindergarten-readiness benchmark on a banner above the hero.
Programs that explain why the approach is different.
Toddler, Preschool, Elementary, Middle School, After School and Summer Camp, each addressed distinctly, so a parent finds the stage that matters to them and what the daily experience looks like there.
A page for each campus, under one brand.
Winter Garden and East Orlando each with location, phone, hours and what families say, keeping their own identity and community context while the brand stays unified.
Outcome
A serious academic institution that has never stopped believing school should be exciting.
Families arrive at the site with questions and leave with the confidence and context to schedule a tour and begin the enrollment conversation.
Other case studies
Different schools, same job.
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Lead attribution and qualification sample
Your school, August 1 to 31, 2026
Executive summary
- 94
- Unique Inquiries
Across calls, forms, and GLSA
- 35
- Qualified Leads
Confirmed enrollment intent, 37.2%
- $2,539.69
- Combined Spend
Google Ads + GLSA combined paid media
- 68 CallRail calls reviewed
- 29 website form leads reviewed
- 25 GLSA leads reviewed
- 54 IKS CRM records reviewed
Combined platform spend: Google Ads $681.41 account-wide, GLSA $1,858.28. Platform-reported figures, shown separately from CallRail-confirmed qualified leads.
Lead attribution and qualification sample
Your school, August 1 to 31, 2026
Qualified leads by channel
GLSA and GMB share the same CallRail tracking number this period, so the GMB total is the organic, unbilled calls and GLSA is the billed subset of the same pool.
Lead attribution and qualification sample
Your school, August 1 to 31, 2026
Qualified leads, the full list
-
J. F. Organic Search
Parent inquired about general program information, including part-time availability and tuition costs.
Website form + IKS
-
T. F. Organic Search
Expecting parents inquired about the infant program and requested to be added to the waiting list.
Website form + IKS
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Caller GLSA
Parent inquired about before-school care.
CallRail + GLSA
-
C. M. Google Ads
Parent inquired about part-time and full-time daycare options.
Website form + IKS
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Y. Y. Organic Search
Parent followed up after the tour and is actively inquiring about enrollment.
CallRail + IKS
All sources combined, August 1 to 31, 2026.
Lead attribution and qualification sample
Your school, August 1 to 31, 2026
CRM logging gap
1 of 35 qualified leads has no matching IKS CRM record.
Caller (8/3) GLSA
GLSA Charged: before-school care inquiry. No IKS record found.
A billed GLSA lead that never entered the CRM for follow-up, so it was paid for and never called back.