Identity, clearly communicated
A structured yet nurturing early-learning environment. Soft tones, friendly photography, and clear program pathways help parents quickly understand what makes the school unique.
The Academy ECE · Arvada and Westminster, Colorado
Structured curriculum and play-based learning, and a site that says both.
Early childhood education, toddlers through school age, two locations
The Academy ECE is committed to providing exceptional early childhood education through a balance of structured curriculum and exploratory, play-based learning. Their mission revolves around supporting the whole child, socially, emotionally, cognitively, and physically, within a warm, family-centered community.
Educational approach and programs
Teachers as guides: independence, curiosity, and emotional growth.
Serving toddlers through early school-age children, The Academy ECE offers programs designed to prepare students for kindergarten and beyond.
- Age-appropriate learning: Each classroom is built around learning experiences matched to the age in it.
- Sensory exploration: Exploratory, play-based learning alongside a structured curriculum.
- Early literacy and math: Foundations laid before kindergarten, so students are ready for it and beyond.
- Creative expression: Teachers act as guides, encouraging independence and curiosity.
- The whole child: Social, emotional, cognitive and physical growth, in a warm, family-centered community.
Digital presence
Warmth and professionalism, with clear program pathways.
User-centered navigation
Easy for parents to explore programs, schedule tours, and understand the school’s values.
Transparency on every page
Curriculum, age groups, learning philosophy: each page helps families feel confident in their decision-making process.
Built to keep current
Reusable content blocks allow the school to keep information up to date, and clear calls to action guide families toward enrollment steps and contact forms.
Design, storytelling and experience
A care-first approach, reflected on screen.
The final result is a digital presence that reflects The Academy’s care-first approach while supporting long-term growth and parent engagement.
Setting the standard, with the tour form in the hero.
The tour form sits in the hero beside friendly photography, with a campus picker and both locations’ phone numbers in reach, so a parent at either location has the next step in front of them.
Clear program pathways by age.
Toddlers, Preschool, Pre-K and School Age, each with its age range, plus extracurricular events, so parents quickly find the classroom for their child.
A page for each location.
Arvada and Westminster each with hours, phone and a tour button of their own, and the programs and values described in the school’s own words.
Outcome
A high-quality, trusted early education provider.
The new web experience strengthens parent confidence, communicates values clearly, and makes the enrollment process more accessible and intuitive.
Other case studies
Different schools, same job.
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Lead attribution and qualification sample
Your school, August 1 to 31, 2026
Executive summary
- 94
- Unique Inquiries
Across calls, forms, and GLSA
- 35
- Qualified Leads
Confirmed enrollment intent, 37.2%
- $2,539.69
- Combined Spend
Google Ads + GLSA combined paid media
- 68 CallRail calls reviewed
- 29 website form leads reviewed
- 25 GLSA leads reviewed
- 54 IKS CRM records reviewed
Combined platform spend: Google Ads $681.41 account-wide, GLSA $1,858.28. Platform-reported figures, shown separately from CallRail-confirmed qualified leads.
Lead attribution and qualification sample
Your school, August 1 to 31, 2026
Qualified leads by channel
GLSA and GMB share the same CallRail tracking number this period, so the GMB total is the organic, unbilled calls and GLSA is the billed subset of the same pool.
Lead attribution and qualification sample
Your school, August 1 to 31, 2026
Qualified leads, the full list
-
J. F. Organic Search
Parent inquired about general program information, including part-time availability and tuition costs.
Website form + IKS
-
T. F. Organic Search
Expecting parents inquired about the infant program and requested to be added to the waiting list.
Website form + IKS
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Caller GLSA
Parent inquired about before-school care.
CallRail + GLSA
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C. M. Google Ads
Parent inquired about part-time and full-time daycare options.
Website form + IKS
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Y. Y. Organic Search
Parent followed up after the tour and is actively inquiring about enrollment.
CallRail + IKS
All sources combined, August 1 to 31, 2026.
Lead attribution and qualification sample
Your school, August 1 to 31, 2026
CRM logging gap
1 of 35 qualified leads has no matching IKS CRM record.
Caller (8/3) GLSA
GLSA Charged: before-school care inquiry. No IKS record found.
A billed GLSA lead that never entered the CRM for follow-up, so it was paid for and never called back.