Core strengths, elevated
Nurturing care, community warmth, developmental support: identified and shaped into clear messaging and visuals.
The Children’s Garden · Portland, Oregon
Nurturing care, community warmth, developmental support, now a brand families can see.
Preschool and childcare, infants through pre-kindergarten, since 1988
The Children’s Garden is a preschool and childcare center founded on nurturing care, early learning foundations, and a welcoming environment for young children. While their public content is limited, the school presents itself as a safe, supportive place for children to grow socially and emotionally.
Programs and care philosophy
Safety, personal attention, and trust with families.
The school provides preschool and early-childhood care focused on developmental milestones, social interaction, and age-appropriate activities.
- Nurturing care: The strength the school was founded on, identified and elevated into clear messaging.
- Developmental milestones: Care focused on each child’s next milestone, with age-appropriate activities.
- Social interaction: A safe, supportive place for children to grow socially and emotionally.
- Community warmth: Personal attention, and trust built with families.
- A trustworthy choice: The school positioned as the choice families can make with confidence.
Digital presence
A simple presence turned into a strong, memorable brand story.
Color, friendliness and clarity
A refreshed design that highlights classroom environments and positions the school as a trustworthy choice for families.
A structure that defines the programs
Programs defined, philosophy showcased, and intuitive enrollment pathways, tour scheduling flows and parent resources that streamline the user journey.
A foundation for growth
A modern, flexible website that supports growth, future marketing efforts and improved communication, giving the school a strong competitive edge in its local market.
Branding, structure and opportunity
Programs defined, philosophy showcased, classrooms in view.
Intuitive enrollment pathways, tour scheduling flows, and parent resources help streamline the user journey.
Portland’s most loved, said in the hero.
The refreshed design leads with color, friendliness and clarity: classroom photography, the school’s claim on the city, and the tour form in the hero with the phone number beside it.
Programs defined by age.
Infants, toddlers, and each year from two to five, so families view the programs with clarity and find the room for their child.
The campus, and the community around it.
The Field Office campus with its location, hours and a tour button of its own, the classroom environments shown, and the philosophy in the school’s own words.
Outcome
Values understood, programs clear, action taken confidently.
The school moves from a minimal online footprint to a fully expressed identity. The new digital presence helps families understand the school’s values, view programs with clarity, and take action confidently.
Other case studies
Different schools, same job.
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Lead attribution and qualification sample
Your school, August 1 to 31, 2026
Executive summary
- 94
- Unique Inquiries
Across calls, forms, and GLSA
- 35
- Qualified Leads
Confirmed enrollment intent, 37.2%
- $2,539.69
- Combined Spend
Google Ads + GLSA combined paid media
- 68 CallRail calls reviewed
- 29 website form leads reviewed
- 25 GLSA leads reviewed
- 54 IKS CRM records reviewed
Combined platform spend: Google Ads $681.41 account-wide, GLSA $1,858.28. Platform-reported figures, shown separately from CallRail-confirmed qualified leads.
Lead attribution and qualification sample
Your school, August 1 to 31, 2026
Qualified leads by channel
GLSA and GMB share the same CallRail tracking number this period, so the GMB total is the organic, unbilled calls and GLSA is the billed subset of the same pool.
Lead attribution and qualification sample
Your school, August 1 to 31, 2026
Qualified leads, the full list
-
J. F. Organic Search
Parent inquired about general program information, including part-time availability and tuition costs.
Website form + IKS
-
T. F. Organic Search
Expecting parents inquired about the infant program and requested to be added to the waiting list.
Website form + IKS
-
Caller GLSA
Parent inquired about before-school care.
CallRail + GLSA
-
C. M. Google Ads
Parent inquired about part-time and full-time daycare options.
Website form + IKS
-
Y. Y. Organic Search
Parent followed up after the tour and is actively inquiring about enrollment.
CallRail + IKS
All sources combined, August 1 to 31, 2026.
Lead attribution and qualification sample
Your school, August 1 to 31, 2026
CRM logging gap
1 of 35 qualified leads has no matching IKS CRM record.
Caller (8/3) GLSA
GLSA Charged: before-school care inquiry. No IKS record found.
A billed GLSA lead that never entered the CRM for follow-up, so it was paid for and never called back.