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Campus Marketing Group

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What your agency fee
should buy in 2026

Campus Marketing Group · Child Care Success Summit 01

Today

Where your fee goes and
what it should buy.

  1. Three fees to question
  2. What AI changed
  3. What to ask before you sign
Campus Marketing Group · Child Care Success Summit 02

The usual agency model

Three ways schools pay
before seeing results

  1. Problem 1 The setup fee Paying twice.
  2. Problem 2 The 90 day ramp Paying to wait.
  3. Problem 3 The annual contract Locked in for a year.
Campus Marketing Group · Child Care Success Summit 03

Problem 1

The setup fee can charge you
twice for the same work

Setup fee

  • Account access.
  • Tracking install.
  • Campaign build.
  • Creative.
  • Onboarding calls.
=

Month one

  • Account access.
  • Tracking install.
  • Campaign build.
  • Creative.
  • Onboarding calls.

Same work. Two invoices.

Campus Marketing Group · Child Care Success Summit 04

Problem 2

“Give it 90 days” means three
months of fees with no promise

Month 1Month 2Month 3Month 4 Fee paid Fee paid Fee paid
  • Who carries the risk The school for all 90 days

A 90 day ramp-up means the agency is not ready to stand behind its team.

Campus Marketing Group · Child Care Success Summit 05

Problem 3

A contract only matters
when the work is bad

Yearly contract Month to month
If the work is good You stay You stay
If the work is bad You keep paying, or pay to leave You leave

Long contracts protect the agency, not the results.

Campus Marketing Group · Child Care Success Summit 06

AI made marketing
faster and more efficient.

Your fee stayed the same. The savings never reached you.

Campus Marketing Group · Child Care Success Summit 07

Where agencies are now

Most agencies fall into two groups

Not using AI Still doing it the slow way Minutes of work, done by hand, billed by the hour.
Using AI, same fee Keeping the old pricing The work got faster. Your fee did not.

Few have rebuilt around it. They are just getting started.

Campus Marketing Group · Child Care Success Summit 08

What the fee should include

One flat fee covers the whole funnel

  • Website Built and managed for you
  • Search Google, AI search and reviews
  • Paid media Ads on any channel, creative included
  • Tracking and reporting Every lead tracked to enrollment
  • CRM and leads CRM, lead scoring, front desk training
  • Systems and AI Your tools connected, your team trained

From first inquiry to enrollment.

Campus Marketing Group · Child Care Success Summit 09

Our guarantee

Five qualified parents in
two months, or you don’t pay.

  • No setup fee.
  • No ramp.
  • No annual contract.
Campus Marketing Group · Child Care Success Summit 10

The definition

A qualified lead is a real parent, not a click

  1. Every inquiry Calls, forms, messages
  2. Real child Age and area you serve
  3. Real interest Needs care now or soon
  4. Real question Tour, enroll, availability
  5. Qualified parent Counts toward the guarantee

We check every lead against call recordings and your CRM.

Campus Marketing Group · Child Care Success Summit 11

Kids ’R’ Kids

Same school, before and after

Before

Jan to Apr 2026

3.4 qualified parents per month
$1,068 cost per qualified parent
$3,662 total per month

After

Jul to Aug 2026

41.5 qualified parents per month
$99 cost per qualified parent
$4,127 total per month

Before, most of the cost went to agency fees, not media.

Campus Marketing Group · Child Care Success Summit 12

Same school

Their last agency did not provide this.
We do, for one fee.

Before Now
No tracking past the lead Tracked to enrolled family
Agency owned the CRM You own the CRM and data
Website not connected Website connected to the CRM
Website never improved Ongoing testing and updates
No SEO SEO and AI search
Campus Marketing Group · Child Care Success Summit 13

Take this home

Five questions to ask
before you sign with any agency

  1. If it doesn’t work, why am I locked in?
  2. If I leave tomorrow, what do I lose?
  3. Where does my money actually go each month?
  4. What costs extra?
  5. Can you show me a lead become a family?
Campus Marketing Group · Child Care Success Summit 14

One team. Whole funnel. One fee.
Paid when the parents show up.

Judd Dunagan · Campus Marketing Group · campusmarketinggroup.com

Campus Marketing Group · Child Care Success Summit 15